domingo, 11 de mayo de 2014

SPEAK WRITE AND PRESENTATION

1.1.1      RECORD DISCUSSION OF TASKS


1.1.2      WRITE A FORMAL EMAIL


TO: NO INNOVATIONS
SUBJECT:manufacture department's manager of Toys &Toys

Dear Pete,
I'm Julio González, the buying department's manager of NPI. I'm writing in reference to the product that NPI is interested in buying from your company.
We have seen the general features of the RC1 Spaceship which we find very interesting, but we would like to know more details about it before we make the final decision of the purchase.
In that sense, we want to ask you for sending us the product's catalogue so we can see some more options, the price list acording to the references you have of the toy and a sample of the toy RC1 Spaceship (if it's possible)for the next monday, April 20th.
I look forward to hearing from you.
Sincerely,

Julio Gonzalez
Buying Department's Manager

1.1.3      DESING A MARKETING STRATEGY TO SELL THIS PRODUCT TO YOUR CLASS MATES







LISTEN


1.1       Listening

1.1.1      Page 38: Exercises A to C on listening.

Exercise A. Interview with Liz Credé
1.     Why does she travel to a. Amsterdam? b. Singapore? And c. Chicago?
·      She travel to Amsterdam because she works with her clients and she visits  her colleagues .
2.     How often does she travel to a. Amsterdam? b. Singapore? And c. Chicago?
·      She travel to Amsterdam every month  and she travel to singaupur and Chicago  about twice a year.
3.     What is Liz’s favorite business location, and why?
·      The favority location is Singaporean because it is based in the old town of Singapore, not business distric  and it is great to be able to experience life.
Exercise B. Predict why she likes doing those two things (Flying business class & Staying in the same hotel).
·      Because the flying business class allows go into a business lounge and has a meal before  she fly, the seat is similar turns into bed and she has a good sleep before she arrive to travel country.
·      Because the hotel recognise her and ther they know what does she like? And the hotel from amtserdam remember what is the drink favorite for her .

1.1.2      Page 47: Exercises A, B and D on listening.

Exercise A.
·      I like to get to _know_ my contacts.
·      I give them a chance to  tell me about themselves.
·      I take them places that we can  talk.
·      We walked across a  park together.
·      While we walked, we talked.
·      We spent the time talking about what was really important.
Exercise B. (T/F)
1.     In restaurants, you should consider noise levels.  (T)
2.     Sometimes you need to take out clients you don’t like. (F) YOU DON’T TAKE OUT A CLIENT YOU DON’T LIKE
3.     Do not take vegetarians to steak restaurants.  (T)
4.     You should spend a lot of money entertaining clients. (F) DON’T SPEED A LOT MONEY DON’T IT MAKE TO EXPENSIVE.

1.1.3      Exercises A to C on page 56

Exercise A
Discount – Free – Period – Price – Save

·      Save up to 30% on selected models.
·      Three days for the PRICE of two.
·      FREE insurance and unlimited mileage.
·      Extra 10% DISCOUNT until the end of July.
·      For a limited PERIOD only.

Exercise B. (T/F)
1.     There is an extra cost for the insurance. (F)
2.     The customer can get some deals for half price. (F)
3.     The price is cheaper if the customer is quick. (T)
4.     The offer is for the whole year. (F)
5.     Gold Club members have a choice of reward. (T)
6.     Gold Club members get their receipt by express post. (F)

Exercise C. Rewrite wrong sentences on Exercise B
1.     The insurance is free
2.     They can only get a 30% discount.
3.     It’s for a limited period only
4.     They get it by e-mail.

1.1.4      Check your answers by reading the audio scripts on pages 161, 162 and 163.

1.1.5      Open this video http://goo.gl/vR36dm and answer the following questions:

Ø  According to John, what is e-commerce?
He says that the e-commerce is an important thing for businesses to think about.

Ø  How many categories of service need to be done in order to run an effective e-commerce channel?
There are 6 categories of service or 6 areas that companies need to follow.

Ø  What is the purpose of having customer service staff?
Its purpose is to help the customer in case he or she has a problem, issue or concern about a product the purchased.

Ø  What does empower the e-commerce site?
A technology platform

Ø  What kind of (can of??) help can a style guide provide?
It can help to decide what types of color and to know what the interface user experiences are like.

Ø  What is the purpose of using photographs?
Because with a digital photograph capability companies can enhance the product for the audience (depending on the product)

Ø  What is the strategy Mr. Tomich considers the most significant one?
The most important strategy is the Marketing services which include for example customer acquisitions, display media so once you get a client you can make him or her get back and buy again in your company trying to build a long term customer value.  

Ø  According to John, are the strategies negotiable?

1.1       Listening

1.1.1      Page 38: Exercises A to C on listening.

Exercise A. Interview with Liz Credé
1.     Why does she travel to a. Amsterdam? b. Singapore? And c. Chicago?
·      She travel to Amsterdam because she works with her clients and she visits  her colleagues .
2.     How often does she travel to a. Amsterdam? b. Singapore? And c. Chicago?
·      She travel to Amsterdam every month  and she travel to singaupur and Chicago  about twice a year.
3.     What is Liz’s favorite business location, and why?
·      The favority location is Singaporean because it is based in the old town of Singapore, not business distric  and it is great to be able to experience life.

Exercise B. Predict why she likes doing those two things (Flying business class & Staying in the same hotel).
·      Because the flying business class allows go into a business lounge and has a meal before  she fly, the seat is similar turns into bed and she has a good sleep before she arrive to travel country.
·      Because the hotel recognise her and ther they know what does she like? And the hotel from amtserdam remember what is the drink favorite for her .

1.1.2      Page 47: Exercises A, B and D on listening.

Exercise A.
·      I like to get to _know_ my contacts.
·      I give them a chance to  tell me about themselves.
·      I take them places that we can  talk.
·      We walked across a  park together.
·      While we walked, we talked.
·      We spent the time talking about what was really important.

Exercise B. (T/F)
1.     In restaurants, you should consider noise levels.  (T)
2.     Sometimes you need to take out clients you don’t like. (F) YOU DON’T TAKE OUT A CLIENT YOU DON’T LIKE
3.     Do not take vegetarians to steak restaurants.  (T)
4.     You should spend a lot of money entertaining clients. (F) DON’T SPEED A LOT MONEY DON’T IT MAKE TO EXPENSIVE.

1.1.3      Exercises A to C on page 56

Exercise A
Discount – Free – Period – Price – Save

·      Save up to 30% on selected models.
·      Three days for the PRICE of two.
·      FREE insurance and unlimited mileage.
·      Extra 10% DISCOUNT until the end of July.
·      For a limited PERIOD only.

Exercise B. (T/F)
1.     There is an extra cost for the insurance. (F)
2.     The customer can get some deals for half price. (F)
3.     The price is cheaper if the customer is quick. (T)
4.     The offer is for the whole year. (F)
5.     Gold Club members have a choice of reward. (T)
6.     Gold Club members get their receipt by express post. (F)

Exercise C. Rewrite wrong sentences on Exercise B
1.     The insurance is free
2.     They can only get a 30% discount.
3.     It’s for a limited period only
4.     They get it by e-mail.

1.1.4      Check your answers by reading the audio scripts on pages 161, 162 and 163.

1.1.5      Open this video http://goo.gl/vR36dm and answer the following questions:

Ø  According to John, what is e-commerce?
He says that the e-commerce is an important thing for businesses to think about.

Ø  How many categories of service need to be done in order to run an effective e-commerce channel?
There are 6 categories of service or 6 areas that companies need to follow.

Ø  What is the purpose of having customer service staff?
Its purpose is to help the customer in case he or she has a problem, issue or concern about a product the purchased.

Ø  What does empower the e-commerce site?
A technology platform

Ø  What kind of (can of??) help can a style guide provide?
It can help to decide what types of color and to know what the interface user experiences are like.

Ø  What is the purpose of using photographs?
Because with a digital photograph capability companies can enhance the product for the audience (depending on the product)

Ø  What is the strategy Mr. Tomich considers the most significant one?
The most important strategy is the Marketing services which include for example customer acquisitions, display media so once you get a client you can make him or her get back and buy again in your company trying to build a long term customer value.  

Ø  According to John, are the strategies negotiable?
No, they are not negotiable, any type of company, no matter if is big or small size must follow them.
No, they are not negotiable, any type of company, no matter if is big or small size must follow them.