1.1
Reading
1.1.1 Open this video http://goo.gl/wtZb7G
1.1.2 Learning object 2: Reading skills
1.1.3 Exercises A to F on pages 40 and 41
Page 40.
Exercise A. What kind of hotel do you like to stay in when you are on Holiday
or on business?
I like to
stay in a hotel that is comfortable, where I can rest, relax and have a good time
being alone, with my family or with business people. The hotel must have many
facilities in order to make my stay a really pleasant time, such as nice
restaurants, comfortable rooms, in the case of a businessman trip an organized
conference room and if I go with family or friends I like to find entertaining
places where we can spend our free time.
Exercise
B. Tick the facilities you expect to find in a business hotel
Beauty
salon
ü Health club
ü Concierge desk
Gift shop
Childcare
service
ü Restaurants
ü Business district
Tourist
ü Coffee shop
Exercise
C. Underline the words in Exercise B in the text below??
· The Hilton Tokyo is in the center of
Tokyo’s Shinjuku skyscraper business
district.
· This luxury hotel has 808 guest
rooms and a choice of seven inviting bars and restaurants.
· … and sauna in the hotel’s 24 hour health club.
Exercise
D, Hilton Tokyo
1. Check your e-mail in your room?
2. Swim outside at the hotel?
3. Play tennis at the hotel?
Can you play tennis at the hotel?
Yes I can play tennis on one of the two rooftop tennis courts.
4. Eat Chinese food in the Musashino?
Can you eat Chinese food in the
Musashino? No, I can’t because it serves Japanese food/specialties.
5. Host a dinner for 1.500 people?
Can it host a dinner for 1.500
people? No, it can’t. it can only host 1.200 people.
6. Use the health club at night?
Can you use the health club at
night? Yes, I can because is a 24 hour service.
7. Get from Narita Airport direct to
the hotel?
Can you get from Narita Airport direct
to the hotel? Yes, I can get directly by taking the airport limousine.
Exercise
E
1.
How far is the hotel from the
Shinjuku shopping area?
The Shinjuku’s shops are a 10 minute walk from
the hotel.
2.
How long is the business center
open?
It is 24 hour open.
3.
How long does it take to travel from
Narita Airport to the hotel?
It takes about two hours.
Exercise
F. Match
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1. Business
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(C)
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2. Indoor
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(D)
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3. Sightseeing
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(E)
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4. City
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(A)
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5. Internet
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(F)
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6. Meeting
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(B)
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Page 41.
Exercise A
1. It’s a very small airport. There aren’t any shops in
the terminal.
2. IS THERE
a problem with my ticket?
3. THERE AREN’T any aisle seats available.
4. THERE IS
a stopover in Frankfurt.
5. ARE THERE
any flights to Zurich tonight?
6. I’m afraid THERE ISN’T a flight to Warsaw this afternoon.
7. THERE ARE
two cafés in the terminal.
8. ARE THERE
any buses from the airport to the city center?
Exercise
B. In pairs
a. Is there a health club at the Hilton
Tokyo? Yes, there is a 24 hour health
club.
b. How many guest rooms are there? There are 808 guest rooms.
c.
How many meeting rooms are there?
There are 16 meeting rooms.
d.
What kind of things are in each
room? In each room there is a desk, an air conditioning and a voicemail.
e.
Is there any space for the children?
Yes, there Is the Tokyo Disney resort for the children at 20 km from the hotel.
f.
How many bars and restaurants are
there? There are seven inviting bars and restaurants.
Exercise
C. Work in Pairs
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STUDENT A
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STUDENT B
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Are there any international school?
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No, there aren’t international
schools.
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Is there a good local transport?
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Yes, there are many local
transports you can use.
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Are there big supermarkets?
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Yes, there are some big
supermarkets.
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Are there houses to rent with
gardens?
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No, there aren’t houses with
gardens.
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1.1.4
Read article India likes
fast-food chains on
page 46. Exercises A to D.
Exercise
A
1. How often do you eat in fast food
chains?
I try not to eat fast food very
often, but when I do it is because I don’t have much time to cook something,
especially at lunch time or on weekends when I just want to have some rest and
don’t feel like cooking.
2. How popular are they in your
country? What is the typical customer?
The fast food chains are pretty famous in my country, there are many of them
all around especially close to places like universities, schools and malls. The
typical customers I think are young people and small families.
3. How do they change their menus for
the local market? Give some examples.
Here in my country people don’t make
a big deal about the food, so I think fast food chains don’t have to change
their menus regularly, maybe what they do is to add more products as they do in
other places of the world.
Exercise
B. Do international fast food companies need to change their menus to be
successful in India?
Exercise
C
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1. Salaries (C)
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2. Demand (D)
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3. Adapt (E)
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4. Tastes (B)
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5. Spicy (A)
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Exercise
D
1. What type of customers goes to the
Phoenix Mills McDonald’s at lunchtime?
The types of customers that go to
Phoenix Mills McDonald’s are college students, mothers and office workers.
2. How many times a week does Akshays
Batta go to McDonald’s?
She goes at least once a week at
lunch time.
3. How much does Sahai Amitani
typically spend in McDonald’s at weekends?
He spends around Rs50 ($1.10) on an
afternoon twice a week and when he goes with his family he spends Rs300 ($6.60)
every weekend.
4. How do these fast food companies
adapt their menus for Indian customers?
a. McDonald’s offers MORE
VEGETARIAN DISHES AND MORE SPICY FOOD AND DOESN’T OFFER ANY BEEF DISHES.
b. In its kitchen dishes, KFC uses INDIAN
SPICES AND COOIKING TECHNIQUES.
c. Pizza Hut has A MIX OF INDIAN AND
INTERNATIONAL DISHES.
5. Why is it necessary to make these
changes?
It is necessary to make those
changes in the way that companies can reach more clients and therefore win a
bigger part of the market and increase the company’s incomes.
1.1.5 On page 54, read article Uniqlo:a global success
story. Exercises A to F.
Exercise
A
1. What global fashion companies do you
know?
I know for example Calvin Klein,
Diesel, Zara, Bershka, Forever 21, Chevignon.
2. Which are the most successful in your
country?
I think the most successful fashion
companies in my country are Diesel, Chevignon, Zara and Forever 21.
3. What do you know about Uniqlo, the
global fashion retailer?
I haven’t heard about Uniqlo ever
before.
Exercise
B
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1. Expansion (B)
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2. Strategy (E)
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3. Re-launch (D)
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4. Flagship Store (F)
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5. Hire (A)
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6. Collection (C)
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Exercise
C. Say what these dates and numbers refer to.
1.
1984: Tadashoi Yani started
with a single store in Hiroshima.
2. 2003: Uniqlo closed most of the small stores it had opened in 2001.
3. 2005: Yani changed the strategy by opening large stores in major cities
around the world.
4. November 2006: Uniqlo opened a flagship store in NY as a re-launch of the brand.
5. April 2009: Yain hired Jil Sander to design a collection for Uniqlo and to
become the creative
consultant of the company.
6. ¥ 49.8 bn: Were the profits of
Uniqlo in 2010.
7. 64: The increased number of stores across Asia at the end of 2010.
Exercise
D (T/F)
1. In the 1990’s, Japan was Uniqlo’s
main market. (T)
2. Uniqlo had a lot of success when it
entered the UK market in 2001. (F) The
business didn’t work at the UK because most of the stores were too small and
were in the suburbs.
3. Yani’s new global strategy was to
open big stores in important cities. (T)
4. At the end of 2008, Uniqlo had 92
international stores. (T)
5. Yani hired Jil Sander to design all
Uniqlo’s clothes. (F) He was hired to
design a collation of Uniqlo and to be its creative consultant.
6. Uniqlo opened 64 stores in Asia
between 2007 and 2010. (T)
Exercise
E
1. Uniqlo GREW quickly in Japan during the 1990s.
2. Over the next two years, the number
of international stores WENT UP
from 54 to 92.
3. The number (of stores) INCREASED to 64 at the end of
2010.
Exercise
F. What makes a business successful? Order the next points.
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Ability to learn from mistakes
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Hard work
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Luck
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Money
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Personal contacts
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Having clear strategy and plan
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1. Hard work
2. Ability to learn from mistakes
3. Having clear strategy and plan
4. Personal contacts
5. Positive attitude
6. Willingness
7. Humbleness
8. Money
9. Luck
10. Integrity and respect for self and
for the other around me.
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