1.1
Listening
1.1.1 Page 38: Exercises A to C on listening.
Exercise
A. Interview with Liz Credé
1. Why does she travel to a. Amsterdam?
b. Singapore? And c. Chicago?
· She travel to Amsterdam because she
works with her clients and she visits
her colleagues .
2. How often does she travel to a.
Amsterdam? b. Singapore? And c. Chicago?
· She travel to Amsterdam every
month and she travel to singaupur and
Chicago about twice a year.
3. What is Liz’s favorite business
location, and why?
· The favority location is Singaporean
because it is based in the old town of Singapore, not business distric and it is great to be able to experience
life.
Exercise
B. Predict why she likes doing those two things (Flying business class &
Staying in the same hotel).
·
Because the flying business
class allows go into a business lounge and has a meal before she fly, the seat is similar turns into bed
and she has a good sleep before she arrive to travel country.
·
Because the hotel recognise her
and ther they know what does she like? And the hotel from amtserdam remember
what is the drink favorite for her .
1.1.2 Page 47: Exercises A, B and D on listening.
Exercise
A.
· I like to get to _know_ my contacts.
· I give them a chance to tell me about themselves.
· I take them places that we can talk.
· We walked across a park together.
· While we walked, we talked.
· We spent the time talking about what
was really important.
Exercise
B. (T/F)
1. In restaurants, you should consider
noise levels. (T)
2. Sometimes you need to take out
clients you don’t like. (F) YOU DON’T TAKE OUT A CLIENT YOU DON’T LIKE
3. Do not take vegetarians to steak
restaurants. (T)
4. You should spend a lot of money
entertaining clients. (F) DON’T SPEED A LOT MONEY DON’T IT MAKE TO EXPENSIVE.
1.1.3 Exercises A to C on page 56
Exercise
A
|
|
· Save
up to 30% on selected models.
· Three days for the PRICE
of two.
· FREE insurance and unlimited mileage.
· Extra 10% DISCOUNT until the
end of July.
· For a limited PERIOD only.
Exercise
B. (T/F)
1. There is an extra cost for the
insurance. (F)
2. The customer can get some deals for
half price. (F)
3. The price is cheaper if the customer
is quick. (T)
4. The offer is for the whole year. (F)
5. Gold Club members have a choice of
reward. (T)
6. Gold Club members get their receipt
by express post. (F)
Exercise
C. Rewrite wrong sentences on Exercise B
1. The insurance is free
2. They can only get a 30% discount.
3. It’s for a limited period only
4. They get it by e-mail.
1.1.4 Check your answers by reading the audio scripts on
pages 161, 162 and 163.
1.1.5 Open this video http://goo.gl/vR36dm and answer the following questions:
Ø According to John, what is e-commerce?
He says that the e-commerce is an important thing for
businesses to think about.
Ø How many categories of service need to be
done in order to run an effective e-commerce channel?
There are 6
categories of service or 6 areas that companies need to follow.
Ø What is the purpose of
having customer service staff?
Its purpose is to help the
customer in case he or she has a problem, issue or concern about a product the
purchased.
Ø What does empower the
e-commerce site?
A technology platform
Ø What kind of (can of??) help can a style guide provide?
It can help to decide what types of color and to know
what the interface user experiences are like.
Ø What is the purpose of
using photographs?
Because with a digital
photograph capability companies can enhance the product for the audience (depending
on the product)
Ø What is the strategy Mr.
Tomich considers the most significant one?
The most important strategy
is the Marketing services which include for example customer acquisitions,
display media so once you get a client you can make him or her get back and buy
again in your company trying to build a long term customer value.
Ø According to John, are the
strategies negotiable?
1.1
Listening
1.1.1 Page 38: Exercises A to C on listening.
Exercise
A. Interview with Liz Credé
1. Why does she travel to a. Amsterdam?
b. Singapore? And c. Chicago?
· She travel to Amsterdam because she
works with her clients and she visits
her colleagues .
2. How often does she travel to a.
Amsterdam? b. Singapore? And c. Chicago?
· She travel to Amsterdam every
month and she travel to singaupur and
Chicago about twice a year.
3. What is Liz’s favorite business
location, and why?
· The favority location is Singaporean
because it is based in the old town of Singapore, not business distric and it is great to be able to experience
life.
Exercise
B. Predict why she likes doing those two things (Flying business class &
Staying in the same hotel).
·
Because the flying business
class allows go into a business lounge and has a meal before she fly, the seat is similar turns into bed
and she has a good sleep before she arrive to travel country.
·
Because the hotel recognise her
and ther they know what does she like? And the hotel from amtserdam remember
what is the drink favorite for her .
1.1.2 Page 47: Exercises A, B and D on listening.
Exercise
A.
· I like to get to _know_ my contacts.
· I give them a chance to tell me about themselves.
· I take them places that we can talk.
· We walked across a park together.
· While we walked, we talked.
· We spent the time talking about what
was really important.
Exercise
B. (T/F)
1. In restaurants, you should consider
noise levels. (T)
2. Sometimes you need to take out
clients you don’t like. (F) YOU DON’T TAKE OUT A CLIENT YOU DON’T LIKE
3. Do not take vegetarians to steak
restaurants. (T)
4. You should spend a lot of money
entertaining clients. (F) DON’T SPEED A LOT MONEY DON’T IT MAKE TO EXPENSIVE.
1.1.3 Exercises A to C on page 56
Exercise
A
|
|
· Save
up to 30% on selected models.
· Three days for the PRICE
of two.
· FREE insurance and unlimited mileage.
· Extra 10% DISCOUNT until the
end of July.
· For a limited PERIOD only.
Exercise
B. (T/F)
1. There is an extra cost for the
insurance. (F)
2. The customer can get some deals for
half price. (F)
3. The price is cheaper if the customer
is quick. (T)
4. The offer is for the whole year. (F)
5. Gold Club members have a choice of
reward. (T)
6. Gold Club members get their receipt
by express post. (F)
Exercise
C. Rewrite wrong sentences on Exercise B
1. The insurance is free
2. They can only get a 30% discount.
3. It’s for a limited period only
4. They get it by e-mail.
1.1.4 Check your answers by reading the audio scripts on
pages 161, 162 and 163.
1.1.5 Open this video http://goo.gl/vR36dm and answer the following questions:
Ø According to John, what is e-commerce?
He says that the e-commerce is an important thing for
businesses to think about.
Ø How many categories of service need to be
done in order to run an effective e-commerce channel?
There are 6
categories of service or 6 areas that companies need to follow.
Ø What is the purpose of
having customer service staff?
Its purpose is to help the
customer in case he or she has a problem, issue or concern about a product the
purchased.
Ø What does empower the
e-commerce site?
A technology platform
Ø What kind of (can of??) help can a style guide provide?
It can help to decide what types of color and to know
what the interface user experiences are like.
Ø What is the purpose of
using photographs?
Because with a digital
photograph capability companies can enhance the product for the audience (depending
on the product)
Ø What is the strategy Mr.
Tomich considers the most significant one?
The most important strategy
is the Marketing services which include for example customer acquisitions,
display media so once you get a client you can make him or her get back and buy
again in your company trying to build a long term customer value.
Ø According to John, are the
strategies negotiable?
No, they are not
negotiable, any type of company, no matter if is big or small size must follow
them.
No, they are not
negotiable, any type of company, no matter if is big or small size must follow
them.
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